Allure

Allure [ uh'LOOR ]
 noun, intransitive verb, transitive verb ]
 MEANING :
 1. (n.) the power to lure
2. (n.) enticement
3. (intr. v.) to be very attractive
4. (tr. v.) to use something desirable as bait to attract
 USAGE EXAMPLE 1 :
 He invested his life's savings in gold bonds because of the allure of the yellow metal.
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